While most of the large hardware brands started off as family owned businesses, Berenson Hardware has actually remained that way. While their competitors have been passed from hand to hand amongst large corporate entities, Berenson has been a privately held family business since it's creation in 1957.
At first glance, the ownership of the company may seem insignificant, but it has broad reaching impacts in the way the company operates and the products it puts out into the market. For instance, not long ago Berenson ran a limited run of cabinet hardware specifically geared at breast cancer awareness. Being that the market for knobs and pulls with pink ribbons is not tremendous, this is not the type of risk that dollar conscious corporations would have thought to make. As one industry insider told us, Berenson was the only company they knew of that would try such a bold move. Our source went on to say that Berenson probably knew the hardware line would not be a money maker, but they based their decisions more on what they felt they should be putting into the world than upon a pure economic analysis.
That passion for putting out quality products they can believe in has made Berenson one of the more prolific hardware companies in recent years. Like close competitor Top Knobs Hardware, they have not let a downturn in the economy stop them from innovating and introducing new brands. Berenson strongly views itself as a leader in the cabinet hardware industry, and puts a strong focus on its quality and service.